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Research & Statistics: Online Marketing

To help you with your marketing, below are some current statistics with the sources noted.

When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend significantly more than those without a social component.
Deloitte
61% of the most successful content marketers have a documented strategy, while only 2% of the least successful have one.
Content Marketing Institute
50% of search queries are four words or longer.
WordStream, 2016
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
HubSpot, 2017
72% of marketers say relevant content creation was the most effective SEO tactic.
Ascend2, 2015
Google accounted for 91% of US site visits produced by mobile search in Q3 2017
Merkle, Digital Marketing Report, Q3 2017
254 out of 500 Small-medium businesses only have a basic understanding of SEO.
Higher visibility, 2017
50% of page-1 Google results are now HTTPS.
Moz, 2017
According to retailers, most customers, about 82 percent, conduct research online.
Forbes
30 percent of mobile searches are related to a location.
Google
43% of mobile voice search users do so because they say it is quicker than going on a website or using an app.
Statista, 2015
51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. 
Google, 2015
50% of search queries are four words or longer.
WordStream, 2016
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
HubSpot, 2017
72% of marketers say relevant content creation was the most effective SEO tactic.
Ascend2, 2015
Google accounted for 91% of US site visits produced by mobile search in Q3 2017
Merkle, Digital Marketing Report, Q3 2017
254 out of 500 Small-medium businesses only have a basic understanding of SEO.
Higher visibility, 2017
50% of page-1 Google results are now HTTPS.
Moz, 2017
According to retailers, most customers, about 82 percent, conduct research online.
Forbes
30 percent of mobile searches are related to a location.
Google
When social media is part of their buyer’s journey, customers tend to convert at a 129% higher rate. They are also four times as likely to spend significantly more than those without a social component.
Deloitte
61% of the most successful content marketers have a documented strategy, while only 2% of the least successful have one.
Content Marketing Institute
50% of search queries are four words or longer.
WordStream, 2016
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.
HubSpot, 2017
72% of marketers say relevant content creation was the most effective SEO tactic.
Ascend2, 2015
Google accounted for 91% of US site visits produced by mobile search in Q3 2017
Merkle, Digital Marketing Report, Q3 2017
254 out of 500 Small-medium businesses only have a basic understanding of SEO.
Higher visibility, 2017
50% of page-1 Google results are now HTTPS.
Moz, 2017
According to retailers, most customers, about 82 percent, conduct research online.
Forbes
30 percent of mobile searches are related to a location.
Google

"60% of smartphone users who use voice search have begun using it within the past year, with 41% of survey respondents having only begun to use voice search in the past six months."
~ Search Engine Land, 2015

"37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly."
~ HubSpot, 2015

Voice search is the new search engine. What are you doing to improve your visibility in tools like Siri or AI?

"93% of organizations use social media content as their main content marketing tactic" ~ Content Marketing Institute, 2016