Creative Marketing Ideas

Creative Marketing comes down to growing your business in a fluid marketing environment with proven ideas and techniques.

Your business is your "brand" and the very foundation of marketing is building an awareness of your brand.

You can measure the effectiveness of your brand strategy by assessing the competitive edge you have over your completion in the marketplace.

What does "branding" mean? Your brand is your promise to your customer. It implies what clients can expect from your products and services. It also sends the signals of how your offering differs from the competition.

Marketers also want to learn more about how to repurpose existing content (57%), how they can create more visual content (51%), and how to tell better stories to connect with their audience (41%).
inc.com

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78% of people believe that expressing personal creativity makes a real difference in their lives.
bvk.com

Three Foundation Principles To Establish Your Brand

1. What and who is your target market?
Developing a profile of your target customers is critical. You need to know who the buying decision makers and influencers are.

2. Describe the features and benefits of your products and services.
This content has to be specific and in multiple media: web site, brochure, videos, and social media.

3. Positioning your products and services.
Depending on the degree of success in your accomplishments to identify your target market and portraying the features and benefits, the end result will be the positioning of your products. This is an assessment you that will mature over time and, hopefully, improve over time.

9 Tips Of Creative Marketing 101

The best description of creative marketing…..

A. An alternative of investing tons of money in the marketing process, is focusing your time, energy and imagination to find unique solutions.

B. Don't rely on a single marketing method such as advertising, creative business owners know that only marketing combinations work.

1. Invest in an above average web site.
Don't reply on a web site from the yellow pages to give you a presence in search engines. That is bunk. Whatever capital you have, put some of it into a reliable person who WILL get you embedded in Google as an organic search listing. You have to be on the first page of search results when people are looking for your services, or the very least, the second page of search results.

2. Plant quality content in Google (a search engine) and You Tube (a search engine).
This content has to be specific and in multiple media: web site, Studies shoe that Google and You Tube are in the top three web sites of the world in terms of visitor traffic. That is where you want your prospective customers to learn about you. This is the least expensive marketing strategy.

More than half of marketers don't know how to produce engaging content. Marketers want to spend more on content marketing, but they're still struggling with producing engaging content (60%) and measuring performance (57%).
inc.com

9 Tips Of Creative Marketing 101 (continued)

3. Business cards still work.
Depending on the degree of success in your accomplishments to identify your target market and portraying the features and benefits, the end result will be the positioning of your products. This is an assessment you that will mature over time and, hopefully, improve over time.

4. First get organic listings, get your paid ads come later.
Unless you have a streaming marketing account with unlimited funds, stick to getting embed in search engines as an organic search result for multiple terms as a first priority. This is called sweat equity. After you accomplish the embedding process, then start exploring paid ads - pay per clicks - like Google Ad Words.

Remember, paid ads go away when you turn off the funding. But, organic listings remain for ever.

4. Building your own web site?
If you are determined to build your web site, using a system like WordPress, be sure to keep the software up to date. Otherwise, you are an easy hacking target. That means someone can take over your site and lock you out.

Also, buy a professional template to get you started. Build a cohesive web design that works on multiple computing devices takes some technical skills. Simplify this by using a pre design template and not a free on either. Buy a professional one.

5. Write by the content rules.
While no one really knows the secret measurements Google uses to define a quality web site from the rest of the pack, there are plenty of rumors about content length.

On any given page, if you want to be an expert then do at least 2,000 words. If you want to be ahead of the pack, put at least 1,000 words on that page. Any content beneath that is really just pack material.

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9 Tips Of Creative Marketing 101 (continued)

6. Video works for all businesses.
Find a way to use videos in your marketing. Use them to explain the how and why of what you are providing. The great marketing aspect of videos is that they can be placed in email, web pages, and blogs. They don't have to be a feature movie, just 30 seconds will do.

7. Social media - pick one.
All you need with social media is one channel. Facebook has a decent reach and is listed as one of the top five sites in the world drawing visitor traffic. If you want to participate in two channels, like Facebook and Twitter, just use the same content on each one.

Every business can do one share in social media per week. If you don't have one photo of your business results to share with the world - each week - then you are doing and being something very, very wrong.

8. Remember your clients and customers.
You need a plan, before you make a sale, about how to reconnect with your clients and customers. Perhaps an email address is the easiest solution. Once you have their email address you can send them newsletters or special offer.

9. Collect testimonials.
This is always the hardest for most businesses. You can encourage your customers to use YELP or Facebook to make a comment about you. You can also put a comment on your web site so a visitor can leave a message directly on your web page.

The best testimonial is a video testimonial. Nowadays, this can be easily collected on a smart phone.

80% of your online visitors will choose to watch a video you have posted, while only about 20% will actually read all of the content you have on your website.
spincreativegroup.com

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