Your web site is up and running, available to all the potential customers, aka your target market audience, so what is next?
Obviously, everyone wants to have more visits to their web pages. When you being to implement an effective sales strategy, it will include a “sales funnel”. That funnel is a step by step process of how your marketing takes place.
The sooner you identify the components of your sales funnel, the sooner you are able to refine them and refine them. That's correct, a sales funnel is a fluid environment that requires constant adjustment.
You will always be tuning the sales funnel, that is just the way it is. As of right now, the best free technology tool to use with your sales funnel is Google Analytics.
#1 Measure Your Progress Regularly
The first progress you want to measure is in two areas: organic results in search results and the second is visitors to your web pages.
An excellent free tool to measure web site, and/or blog site, traffic is Google Analytics. You can also use that tool to measure your organic results, your paid advertising results., or you can compare each of those to each other. There are a bunch of data analytic services you can pay that give more customized reports. But, Google Analytics is very robust and free.
As simple rule to follow is that as the count of your web site traffic increases, so should your conversions increase. A conversion is a web site visitor who takes action to become a subscriber or a buyer of your services.
Be sure to setup your free account there and install the code snippets on your web pages and/or blog. That is all you need to do to start taking advantage of knowledge derived from measuring your web site traffic which is a component of your sales funnel.
#2 Refine SEO Techniques
Do a periodic check on the keywords you are using to make sure that your page content is populated with he most current trends.
Revise your Call To Action when necessary to attract new visitors and improve your conversion statistics.
Update your meta page description to keep it current with your marketing strategy. The meta description is not something that is visible on your web page. The short summary of the web page, which is usually included at the top of the pages source code in a tag.
Keep your landing page effective, when you see the conversion statistics decrease, it’s time to make some modifications.
#3 Optimize Links
There are two types of links on the internet: inbound links and outbound links.
An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on your site.
An outbound links are links that are meant to take you elsewhere. These are links that are going to direct you to another specific webpage or website altogether.
A quality inbound link contributes to building your web site authority. One way to help nature quality inbound links to your web site is publishing educational videos in youtube.com or vimeo.com and in the description of the video be sure to include the link to your web site.
When posting an outbound link on a web page be sure that the link is relevant to the keywords you are using on the web page.
#4 Display Testimonials
According to AdAge, personalized marketing works wells to influence potential customers. One easy method to accomplish this is place testimonials rom your existing clients on your web pages.
To take testimonials a step further you can build a case study on a web page. Use your blog post to highlight your case study, along with a link. Make a 60 second video of the before/after results and, again, include a link to your web site in the text of the video.
#5 Manage Relationship Marketing
Do your clients completely understand your product or service? Do some people you’d like to work with want to try it out internally first? By considering your audience’s needs, you can structure an entire educational series that can spiral into dozens of pieces of content.
An email newsletter is a simple approach to getting connected with the networks of people that are already your subscribers and/or buyers. By distributing e-news you keep your name/brand in front of your buyers. When one of those buyers has a friend with a problem you can solve, it is very possible that your name/brand will be supplied to that friend.
Your business web site is built to accomplish these methods:
- Education about your services.
- Customers see their problems resolved reading your content.
- Trust is established, your products become more credible.
- Meaningful conversations are facilitated.
Consider the end result first.
Maybe the most common marketing strategy mistake with content is starting the development phase without the end goal in mind.
What do you want readers to do?
Would you like them to share your content, subscribe to your blog, or maybe even schedule a consultation?
Every web page, every blog post, every video …. all your content is a positioning tool in a comprehensive marketing strategy.
Each piece of content has its’ own goal that is defined by a call to action.
By planning that intended action before you write the content, you’re much more likely to have readers take that action.
"Marketers also want to learn more about how to repurpose existing content (57%), how they can create more visual content (51%), and how to tell better stories to connect with their audience (41%)."
SEO techniques are your first aid kit to improving your visibility in search engines; as an organic listing on the first page of search results.
Look for ways to fine tune your marketing. With billions of web sites, you have to set your business site in front of the herd to be found by potential customers.